I know, I know. This is the billionth time you’ve read about making an email list for your business. And every time you start to consider it, the entire process overwhelms you. (I can help with that, by the way!)
There’s a whole process behind it…
And how do you even FIND people for your list?
And once you get them ON the list, what do you do with them?!
Is this really even the best time to start a big project like this? (Hint: The answer is ALWAYS!)
The questions seem to outnumber the answers and you are quickly considering changing your mind about this whole email list thing.
Trust me when I say this… DON’T QUIT! Stick with it!
“But Heather, WHY should I stick with this when all this work isn’t making me any money?”
Because your LIST is your SECRET WEAPON!
“But Heather… everyone is telling me that social media is the key! Why do you think differently?”
Let me lay the answer to that question flat out for you: Only a teeny fraction (about 5%) of your followers on social media even SEE the content you’re curating on these platforms.
And of that small percentage of followers seeing your content, yet ANOTHER fraction of THAT percentage is your actual target audience!
You spend so much time curating all this content… and for WHAT!? Basic connection.
This is where an email list becomes your secret weapon.
When you start directing people who are following you to your emailing list (There are several ways. I’ll cover this in another post), you’re basically collecting HOT LEADS who are ACTUALLY INTERESTED in what you have to offer!!
“But Heather… Don’t only about 10-30% of the people on your email list open your emails? What’s the point in that?”
YES!! But that doesn’t really matter. IF you’ve built your system out correctly, the people on your list have basically given you permission to SELL TO THEM. They believe in you, or your product, your mission or your brand in some way. You have convinced them that they want to interact with you regularly or can get something of value from you.
Isn’t 10-30% of people who are ACTUALLY interested in you A LOT better than ONLY reaching 5% of people who followed you on social media? Not all of whom are relevant leads… and in some cases aren’t even real people, but social media bots…
So you see… Taking the time to learn about building your email list is 10000% worth it in the long run. You don’t have to know EVERYTHING. You just have to want to get started and do a little bit of work and EDUCATE YOURSELF!
It’s time to STOP pouring hours into social media accounts, phone calls, emails to potential clients/customers, cold messages etc. and burning yourself out. There is a better way!
If time for this or lack of knowledge is an issue for you, that shouldn’t stop you from building a list. Quite frankly, there are people out here who ALREADY KNOW what they’re doing, who LOVE to do this stuff, that want to help YOU. Don’t be afraid to delegate to get it all done. It’s the smartest thing you can do for yourself and for your business.
If you have ANY questions about building an email list, or even just want to get it done but don’t want to learn it all, feel free to send me a message or schedule a call with me. I’d be happy to either guide you, or get it in place for you.
Happy list building!